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Click here to buy this shirt: Keep And Bear One Amendment To Protect Them All Shirt
Submission launched in 2020 as an editorial platform, open to anyone to submit their beauty looks, creative work, opinions, or professional advice. The only requirement was that the submission had to be created responsibly. That means no synthetics, no plastic, and no fast fashion in any visual imagery. “We’re very strict with that,” says Jaeger. A year on, she felt that industry progression was slow and eco-conscious brands were not marketed in an inclusive way. Their products, she observed, were targeted exclusively at a “white, very privileged or upper class” customer and were often “brown and came in a jam jar.”
Jaeger was also shocked by the Food and Drug Administration (FDA)’s light regulations when she moved from Denmark to the US in 2011. Today, the FDA has only banned 11 harmful substances in cosmetics products. In comparison, the European Union has banned around 2,000 hazardous chemicals over the last 13 years, and looking at the new current roadmap, estimates suggest this could include an additional 7,000 more substances by 2030. And, while the EU market has shifted away from plastic, the material is still heavily dominant in the U.S. It was near-impossible to find zero-plastic beauty products in the US, Jaeger says. “There has been a wave of brands selling themselves on being cruelty-free and vegan, but that doesn’t mean anything if their products come inside a plastic bottle.”
Submission began making products to set an example for other brands, starting with glitter. The decision wasn’t commercially driven, says Jaeger. While the brand could have potentially sold more if it had launched with an everyday product, it might not have been able to “tell the story about our mission and what we stood for”. Glitter, she explains, is often made of “cheap-looking” aluminum or plastic. Submission’s products use natural cellulose taken from wood pulp, primarily from eucalyptus trees, and are biodegradable (the level of biodegradability is certified by TÜV Austria, an independent body). “We wanted to show that you could be 100 percent plastic-free and still be colorful, fun, and appealing.”
6 Available products for Keep And Bear One Amendment To Protect Them All Shirt:
- Classic Men’s Shirt
- Classic Women’s Shirt
- Women’s The Boyfriend Tee
- Women’s Heather Wicking Tee
- Women’s Scoop Neck T-shirt
- Women’s Slouchy top
- Women’s Organic Tee
- Men’s Short Sleeve Tee
- Unisex Jersey Short Sleeve Tee
- Men’s Cotton Crew Tee
- Unisex Ultra Cotton Tee
- Men’s Heather Dri-Fit Tee
- Men’s Polo Shirt
- Men’s Jersey Polo Shirt
- Unisex Ringer Tee
- Men’s Lightweight Fashion Tee
- Men’s V-Neck
- Unisex Jersey Short Sleeve V-Neck Tee
- Women V-Neck
- Women’s Jersey Short Sleeve Deep V-Neck Tee
- Unisex Hoodie
- Unisex Heavy Blend™ Full-Zip Hooded Sweatshirt
- Men’s Lightweight Zip Hooded Sweatshirt
- Unisex French Terry Zip Hoodie
- AOP Unisex Zip Hoodie
- Unisex Longsleeve
- Unisex Jersey Long Sleeve Tee
- Unisex 3/4 Sleeve Baseball Tee
- Unisex Tri-Blend 3/4 Raglan Tee
- Men’s Varsity Jacket
- Youth T-shirt
- Sweatshirt Unisex
- Tank Top
- Men’s Sleeveless Performance Tee
- Women’s Cut & Sew Racerback Dress
- Women’s Pencil Skirt
- Women’s Cut & Sew Casual Leggings
- Women’s Sponge Fleece Wide Neck Sweatshirt
- Kids Regular Fit Tee
- Infant Long Sleeve Bodysuit
- Mug $22.99
- Phone Case
- Bags
- Unisex Flip-Flops
Available Size: XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL Available Color: Black, Cardinal Red, Forest Green, Gold, Navy, Royal, Sport Grey, White…
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