Britain’s advertising regulator has banned a poster promoting Demi Lovato’s most recent album for being “likely to cause serious offence to Christians.” The Advertising Standards Authority (ASA) launched an investigation into the poster, which was seen at multiple sites across London in August, after receiving complaints from four members of the public. The poster featured an image of the album cover under the headline “HOLY FVCK,” which is also the name of the album. The image showed Lovato sprawled across a large cushioned crucifix in a leather bondage-style outfit. Under the UK’s code for non-broadcast advertising, ads must be prepared with a “sense of responsibility” and must not contain anything likely to cause serious or widespread offense. According to the report published by the ASA Wednesday, the complainants “challenged whether the ad was likely to cause serious or widespread offence,” while some also suggested it was “irresponsibly placed” where children could see it.
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